EducationGemologyBuyer Protection

Spotting Overhyped Specs: Lessons for Jewelry Buyers from Placebo Tech and Marketing Spin

UUnknown

2026-02-22

8 min read

Learn to spot marketing spin and overhyped specs in jewelry. Focus on lab reports, treatment disclosure, provenance, and measurable quality indicators.

Unknown

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

Up Next

The Green Case for Traceability: Comparing Tech Supply Transparency to Gem Mining Practices

Retail•11 min read

Lighting, Sound, and Presentation: A Retailer’s Checklist for Launching a New Jewelry Collection

Gifts•9 min read

Gift Guide: Tech + Heirloom — How to Combine Modern Gadgets with Timeless Sapphires

Valuation•10 min read

Color Accuracy and Valuation: Why Your Screen Choice Affects Appraisal Outcomes

Fashion•8 min read

Sapphire and Style: Why Retro Sunglasses are the Perfect Accessory

From Our Network

Trending stories across our publication group

From Stove to Scale: What Jewelry Brands Can Learn from an Artisan Beverage Startup

gemstone.top

artisan•10 min read

From Stove to Scale: What Jewelry Brands Can Learn from an Artisan Beverage Startup

Smart Home Security for Watch Collectors: Routers, Cameras and Auction Safety

golds.club

security•10 min read

Smart Home Security for Watch Collectors: Routers, Cameras and Auction Safety

Resale and Longevity: How Smartwatches Hold Value Compared to Classic Timepieces

gemstones.life

watches•10 min read

Resale and Longevity: How Smartwatches Hold Value Compared to Classic Timepieces

Lighting Secrets: Affordable Smart Lamps to Elevate Your At-Home Jewelry Photography

crowns.pro

photography•9 min read

Lighting Secrets: Affordable Smart Lamps to Elevate Your At-Home Jewelry Photography

Made in USA Claims and Your Gemstone: How to Verify Origin and Avoid Scams